Graphic Design Photography About Resume

This is their HOME

Brief Communicate a social impact message using a poster featuring a custom lettering design.

Concept This poster visualizes the effects of deforestation on wildlife. Although deforestation has positive results for humans, it ultimately results in many animals losing their homes. The custom tree-like lettering symbolizes the trees where animals such as birds live, while the damage to the word “home” shows how deforestation damages the home of these animals.

SkillsIllustrator

DeliverablesPoster

Featured in Evanisko Project 2023 showcase

ProcessI started the process with a moodboard. After deciding to focus on deforestation for the theme, I wanted the design to feature elements of nature. I looked for inspiration for how I could make the letters mimic tree branches. Then, I sketched the phrase in the cursive “tree branch” style that I imagined, and included a bird in the negative space. The initial and final designs turned out to be very similar, but after a critique, I decided to make the word “home” look damaged to further symbolize what deforestation does to the homes of animals.

Lion Lines Chocolate

Jellycat Social Media Campagin

Mia Cornali